Zara Coupon December 2014 is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group, the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared with the industry average over the past six months, and launches around 10,000 new designs each year. Zara has rejected the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps the most unusual strategy are zero advertising, the company preferred to invest a percentage of revenues in opening new stores instead. This has raised the idea of Zara as a "fashion imitator" and low cost products. Lack of advertising also differs from direct competitors like Uniqlo and United Colors of Benetton. Zara was described by Louis Vuitton fashion director Daniel Piette as "possibly the most innovative and devastating retailer in the world." Zara has also been described as a "Spanish success story" by CNN.
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Zara Coupon 2014
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